Search engine optimization is not just for the national brands. Many business owners wonder how to rank higher in Google and get their local business more exposure. Local SEO is a great way to do this! Here at Bidot Digital, we specialize in helping local businesses get the rankings they need on search engines like Google. From citations building to getting your NAP information correct, there’s a lot that goes into your local Google rankings.
Optimize Your Google Business Profile
One of the most important things to do is make sure your Google Business page is set up correctly. This is where you list all of your business information, including address, phone number, website URL, and hours of operation. You can also add photos and a description of your business. Having a complete and accurate listing will help you rank higher in Google.
Build Your NAP Citations
Another important factor in local SEO is citations. A citation is simply an online mention of your business name, address, and phone number (NAP). The more high-quality citations you have, the better chance you have of ranking higher in Google. You can increase your citations by submitting your information to directories like Yelp, Google Maps, and Bing Places for Business. It’s also important to make sure your business name, address, and phone number are consistent across all of the directories you’re in.
Get More Google Reviews and Ratings
Google reviews can help your business rank higher in local search results. It’s a simple fact: the more positive reviews you have, the better chance of ranking high on Google. That being said, leaving negative or fake reviews about other businesses is one way to get yourself penalized by Google. A great strategy for getting excellent customer feedback is through an online review widget that encourages customers to leave their honest opinion without worrying about spammy tactics. If possible, try not to solicit too many positive reviews at once – instead space them out over time so they don’t appear suspiciously calculated – as this may also give off a bad impression with future clients who notice something fishy going on!
Website Technical SEO
In addition to your Google My Business profile, there are other things you can do to improve your local SEO rankings. One of those is making sure your website is technically optimized for search engines. This includes using the correct keywords in your title tags and meta descriptions, adding schema markup to your pages, and optimizing your images with alt tags.
Use Local Keywords in Your Content
Another great way to improve your local SEO rankings is by using local keywords in your website content and online marketing efforts. When people are searching for businesses in their area, they’ll be more likely to find you if you’re using the right keywords. Bidot Digital can help you identify the best local keywords for your business and create a strategy to target them.
Social Media Sharing
In addition to Google, social media can be another great source of local SEO. By using the right hashtags and geo-targeting on Facebook, Instagram and Twitter, you’ll reach even more people who are interested in what your business has to offer! Another powerful way to promote yourself is through online video marketing. YouTube offers a ton of benefits for businesses that want their site or services viewed by as many potential customers as possible! Not only does it give search engines like Google an opportunity to crawl relevant videos related to your business but it also gives them something else they love: free content. Statistics show that if your website shows up multiple times when somebody searches for certain keywords (with each showing having unique content), then the crawler might start seeing you as an authority in these
By following these simple steps, you’ll be well on your way to better local SEO and rankings in Google. At Bidot Digital, we know how to rank your business higher in Google. We have the experience and expertise to get you the results you need. Start with a free Local SEO Audit and get started today!
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